Using possibility of QFD method for development of the "ready-to-go" package

Although quality function deployment (QFD) is the mostly used in the development of new products, the methodology is equally varied and applied as a packaging design/development tool. Due to the fact that the demands of the market, i.e. users are constantly changing, the designers of all products, as well as the designers of packaging for food products, must implement the introduced requirements on the newly design of its products. The goal of this paper was to explain the QFD method with the aim to understand the mode of its operation and implementation, with an explanation of its potential for practical application in the packaging design process, as well as to highlight all the advantages and disadvantages of this method. The goal of the implementation of QFD method during the development of the packaging, as one of the types of products, is to find exactly the features and functions of the customer, i.e. what the user expects from the packaging, i.e. by this method, customer\u27s voice transforms into new products that really meet their needs. It can be concluded that the application of QFD methods can reduce the length of the product development cycle, in this case the packaging, while simultaneously improving the quality and marketing of products in the market